the cut-throat digital camera market it's increasingly unusual for products to be shown in prototype form or announced more than a matter of weeks before they hit the stores. There's several reasons for the manufacturers' habit of playing their cards so close to their chests, not least that they can't afford to harm sales of the models they've already released. Sony, the newest 'new kid' on the DLSR block, has no such worries, this being its first proper 'high end' DSLR. In fact, if anything the pressure was on the company to show it was committed to becoming a major SLR system player and that it wasn't going to squander Minolta's long legacy in this market after picking up the assets Konica Minolta shed when it pulled out of the photography market. Thus we saw the first prototype of the Alpha 900 - Sony's flagship full frame digital SLR - back in early 2007 (it appeared behind glass at trade shows such as PMA in March 07), and information has been trickling out ever since; most significantly with the announcement in January of this year of a 35mm full frame CMOS sensor.
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